Sunday, December 7, 2014

Shane Goldmacher and Tim Alberta — Conservatives Build 7 Million-Strong 'Digital Army' to Push GOP Rightward in 2016

The digital army sprung to life with a click of a mouse in a nondescript office park in Alexandria. Less than 10 miles away, at the White House, the phones began to light up. One call came into the switchboard and then another. Thousands of people flooded the phone lines. 
It was early August 2014, and the callers were conservatives lambasting President Obama for promising what they described as "executive amnesty." The deluge of angry activists was not the work of a heavily coordinated national campaign, a pricey phone-banking operation, or really an exhaustive effort of any kind. 
It resulted from a single post on Facebook.
Taking the Tea Party to the next level.

A similar approach was used on the left by Adbusters to launch Occupy Wall Street.

National Journal
Conservatives Build 7 Million-Strong 'Digital Army' to Push GOP Rightward in 2016
Shane Goldmacher and Tim Alberta

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